Privacy policy

Your privacy matters to Benelli. Please read the following to find out more about our privacy policy.

Subject of this Privacy Policy

This policy (“Privacy Policy") governs the procedures by which Benelli processes the personal data which Benelli collects and receives, including data regarding your past use of Benelli’s products and services ("Personal Data"). Personal data consist of information concerning you which allows you to be identified, such as your name, address, email address or telephone number, and which is not otherwise in the public domain.

About us

Benelli is a company which develops and produces motorbikes, with registered office at Strada della Fornace Vecchia, sn, 61122 Pesaro (PU), Italy, belonging to the Qianjiang group headquartered in Wenling, Zhejiang province, China.

The data controller has designated a Data Protection Officer (DPO), who can be contacted by email at or by writing to Strada della Fornace Vecchia sn, 61122 Pesaro (Italy).

How we collect your data

Benelli collects your Personal Data when you create an account on the Benelli website, when you subscribe to our newsletter, complete a purchase or contact us using one of our data collection forms on our website, and also when you use Benelli products or services, visit our website or visit the Benelli headquarters (“Services").

What kind of data we collect from you

The Personal Data we collect from you include your name, address, email address, IP addresses and data regarding the pages you visit and when.

Personal Data may include (1) Personal Data which you contribute and (2) Personal Data supplied to us through your use of the Benelli services.

  1. Personal Data which you contribute to us:
    • Your email address and your country/region when you register or when you access your personal account; if you use your social media account to access or register for a personal account on the Benelli website, we may also collect any information in the public domain associated to your social media account.
    • Your name, postal/shipping/billing address (including postcode), contact information, email address, credit card number or other payment service information when you purchase our products or pay-to-use services, or in relation to some customer assistance requests via our website.
    • Any other Personal Data which you disclose to us.
  2. Data deriving from your use of our Services:
    • Device information: e.g. device model, serial number, operating system version and type, IP address, MAC address, IMEI number and other unique identifiers of the device.
    • Register information: e.g. the settings and date/time of activation of your devices, the network you use to connect to our SERVICE, network status, telephone register data, standby status, chronology of incidents, interface of choice, browser type and language settings, diagnostics and use data, and your behaviour when using our Services.
    • Position information: e.g. version of your devices, GPS and Wi-Fi module, GPS signal, data identifying the Wi-Fi access points and mobile phone network repeater masts in the vicinity, timeband and local time when the device is used.

Other Personal Data we may collect:

  • Search term you used to find our website.
  • Recording of browsing behaviours, including the links clicked. We do this with the aid of cookies placed on your device when you visit our website and the contents of any form sent to us. To learn more, visit our complete cookie policy. You can also deactivate cookies by setting your browser preferences. N.B.: Deactivating cookies may cause the loss of some functions when using our website.
  • Information regarding engagement with the emails and text messages we send you.

We will only collect and use your Personal Data if we have legitimate interests and legitimate commercial reasons for doing so.

We will only send emails in reply to your requests, unless you have subscribed to our newsletter and have agreed to receive further communications, such as product updates or other marketing information regarding our products and services.

Data we will not collect

  • We will not collect information about your browsing habits outside our domains ( in particular)
  • We will never ask you to contribute sensitive data such as information about your medical history or health, your political or religious beliefs, any presumed or proven offences or criminal convictions, your sexual orientation, history or behaviour, or genetic information. Please do not contribute these data to us.
  • We do not knowingly collect information from people less than sixteen (16) years of age, or from people below an equivalent minimum age in the relative jurisdiction, without their parents’ consent. We encourage parents (or guardians) to be actively involved in the child’s online activities and interests when using our Services. If you are a child, ask your parents for their consent before using our Services. You may not contribute your data to us without your parents’ consent. Your parents (or guardians) may withdraw any previously given consent, access request and request to correction of blocking or erasure of data at any time.

How we use your data

Benelli uses your data for the following purposes:

  • To improve and personalize the marketing and contents you see;
  • To fulfill your requests;
  • To notify you via email or telephone with regard to your request;
  • To assess and improve our Services;
  • To contact you with regard to a request for your personal data;
  • To process and fulfil any subscription you take out, including to our newsletters to keep up to date with the latest news and special offers and upcoming events. You can cancel your subscription at any time at no additional cost.
  • To provide anonymous notifications for internal use.
  • To obtain your customer feedback and analyse your user experience for the development and evaluation of new services.
  • To register your personal account on our website.
  • To fulfill any request you submit, including (but not limited to) the provision of information and documentation regarding purchases, such as the sending of purchase invoices or proof of purchase; the provision of software updates and technical notices.
  • To send important notifications, such as communications regarding changes in our terms, conditions and privacy policy. Given these communications’ importance, you cannot decide not to receive them.
  • To provide you with recommendations concerning services which might interest you on the basis of your use of our Services.
  • To provide you with our customer service and customer satisfaction questionnaires, in order to analyze the user experience.
  • Any other purpose with your consent.

Your Personal Data will not be the subject of any automatic decision-making which may influence you, including but not limited to profiling activities.

Data security

We provide physical, electronic and procedural guarantees compliant with Italian laws and regulations to protect your data, including, but not limited to, those set forth in the General Data Protection Regulation no. 679/2016 (“GDPR"). We will ensure that we have adequate physical and technological measures to protect your data, wherever they are stored. When we outsource any process, we will ensure that the supplier has adequate security measures.

We adopt precautions to protect your data against unauthorized access, tampering, disclosure or destruction. We conduct internal reviews of our data collection, storage and processing procedures and our security measures, and of the physical security measures to prevent unauthorized access to the systems in which we store your data.

Data are transmitted between the various locations of Benelli and its affiliated companies by means of our secure Wide Area Network. When you send us your data, they are protected both online and offline.

However, Benelli is unable to guarantee perfect security on the Internet. To protect your data against unauthorised access, we advise you to:

  • Use alphanumerical passwords when registering a personal account on our website.
  • Change your passwords regularly.
  • Keep devices up to date, applying the latest software security updates available, and use tools such as antivirus/anti-spyware programs.

If you discover a technical vulnerability regarding our services, do not hesitate to contact us on

Who has access to your data

Benelli does not rent, sell or share personal data concerning you with other people or unaffiliated companies, except in order to supply products or services you have requested, when we have your permission, or in the following circumstances:

  • We believe it is necessary to share the data in order to investigate, prevent or pursue illegal activities, suspected fraud, potential threats to anyone’s physical safety or violation of the Benelli conditions of use, or as otherwise required by law.
  • We transfer the data concerning you if Benelli is acquired by or merged with another company. In this case, Benelli will notify you before the data concerning you are transferred and become the subject of a different privacy policy.
  • We restrict access to personal data concerning you to employees we consider have a reasonable need to come into contact with these data for the supply of products or services or to perform their duties. Our staff are trained regarding their data protection obligations.
  • We reply to judicial communications, judicial orders or legal proceedings, or claim or exercise our legal rights or defend ourselves from legal actions.
  • We may disclose encrypted, anonymised data to our business partiers, such as to business partners who supply data analysis or advertising and marketing communications services based on encrypted, anonymised data.

Benelli cooperates with suppliers, partners, advertisers and other service providers in various sectors and categories of business.

How can I change or erase my data?

For any query regarding the processing of your personal data or to exercise any of the following rights, please contact us at

You are entitled (in the circumstances and on the conditions, and with the exceptions, envisaged by the relevant law), to:

  • Request access to the personal data concerning you which we process: this right enables you to find out whether we hold personal data concerning you and, if so, to obtain information about and a copy of the said data.
  • Request the rectification of your personal data: this right entitles you to have your personal data corrected if they are inaccurate or incomplete.
  • Object to the processing of your personal data: this right entitles you to ask Benelli to stop processing your personal data.
  • Request the erasure of your personal data: this right entitles you to request the erasure of your personal data, also when the data are no longer necessary for the achievement of the relevant purposes.
  • Request the restriction of the processing of your personal data: this right entitles you to ask Benelli to process your personal data only in limited circumstances, including with your consent.
  • Request the portability of your personal data: this right entitles you to receive a copy (in a structured, commonly used and machine-readable format) of the personal data you have contributed to Benelli, or to ask Benelli to transmit those data to another controller.

To the extent that the processing of your personal data is based on your consent, you will be entitled to withdraw this consent at any time by contacting us here. Bear in mind that this will not affect Benelli’s right to process the personal data obtained before you withdrew your consent, or its right to continue parts of the processing which have legal bases other than your consent.

If, in spite of our best efforts to protect your personal data, you believe that your rights to privacy have been violated, we urge anyone to contact Benelli before taking any other action, in order to find a solution to any complaint. You are entitled to submit a complaint directly to the competent supervisory authority, or to bring an action against Benelli before a competent court (in the country where you live or work or in the country where you maintain that data protection law has been breached).

If you wish to stop receiving our marketing and sales emails, use the unsubscribe link provided in the email or contact us here. Please note that in order to stop sending marketing and sales emails, we may need to conserve your email address. If you wish your data to be completely erased from our database, bear in mind that you could receive emails in the future if you return to our website and compile one of our data collection forms. You may continue to object as previously.

How long do we store your data for?

We store your personal data for the time needed to pursue the purposes stated in this Privacy Policy, unless the law requires or permits a longer storage period.

We will continue to review and assess the quality of our data. We will implement and fulfil the data storage regulations relative to your data and we will ensure that your data are securely disposed of at the end of the appropriate storage time.

International transfer of personal data

You recognize and agree to the transfer, storage, use or processing of your data at/by Benelli and its affiliated companies and service providers which might be located in a country other than your own. All the aforesaid transfers, storage or processing of your data will be subject to the Privacy Policy and the relevant laws with regard to the protection of the privacy and security of personal data.

We use approved contractual clauses for the international transfer of personal data collected in the European Economic Area and Switzerland. As a global company, Benelli has a series of legal entities in different jurisdictions, which are responsible for the personal data which they collected and which are processed on their behalf.

How we use cookies

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Links to other websites

Our website may contain links to other websites managed by other organisations. This privacy policy only applies to our website, so we advise you to read the privacy information provided on the other websites you visit. We cannot be held responsible for the privacy policies of other websites, even if you access them using links provided on our website.

Moreover, if you accessed our website from a third party site, we cannot be held responsible for the privacy policies and the relative practices of the owners and operators of the said third party site, and we advise you to check its privacy policy.

Changes to our Privacy Policy

Benelli may update this privacy policy. We will notify you of significant changes in the way we process your personal data by sending a message to the main email address provided in your Benelli account, or by publishing a clearly visible notice on our website.

Queries and suggestions

For any request for explanations or suggestions, please contact us.

LAST UPDATE: 20/06/2022